Centenary students win record number of ADDY Awards
SHREVEPORT, LA — Centenary College enjoyed its largest haul ever at the annual ADDY Awards sponsored by the Advertising Federation of Shreveport-Bossier (AAFSB), with five students taking home a total of 13 awards, including Student Best of Show for senior Sabrina Handal. The 2019 ADDYs: The Final Frontier awards banquet was held Saturday, February 16, at Artspace in downtown Shreveport.
The ADDY awards program is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local ad club competitions. Centenary students and graduates have been entering the competition for several years and regularly win awards.
“This year marked the strongest participation by Centenary students at the ADDY Awards, including the prestigious Student Best in Show award,” says Jessica Hawkins, associate professor of communication at Centenary. “Our students are competing with the best undergraduate and graduate student designers in North Louisiana and winning, thanks to a liberal arts education that challenges them to think broadly and critically while honing their creative skills.”
Sabrina Handal won a Gold ADDY and Student Best in Show for a series of magazine ads designed for Shreveport’s Sci-Port science museum. She also earned one Silver and four Bronze ADDYs for other submissions. Other Centenary winners included:
Kate Hughes (senior) – Gold for an integrated brand identity campaign for Cactus Juice and Bronze for a Cactus Juice logo design
Leah Baer (junior) – Gold for an integrated brand identity campaign for Mahaffey Farms and two Silver for additional Mahaffey Farms collateral
Lauren Tuggle (sophomore) – Silver for a young adult novel cover series
Tristan Bennett (junior) – Bronze for an integrated brand identity campaign for One Sixty Coffee Bar
“Best of Show is such an incredible honor and it feels so rewarding after months of hard work,” says Handal. “After taking professor Jessica Hawkins’s design classes I knew that graphic design and advertising were my calling, and I have been putting every ounce of my energy and time into improving my craft. I was very surprised and emotional when I won Best of Show after spending hours, weeks, and months in front of my computer.”
The local phase of the ADDYs is the first of a three-tier, national competition that includes a district and then a national level. Centenary’s Gold ADDYs, won by Sabrina Handal, Kate Hughes, and Leah Baer, will all advance to the district level.